Language plays a fundamental role in shaping reality - the way we name things and people creates social reality and shapes how we relate to the world. Language has the power to make present or exclude different phenomena or groups of people from participation in public life, depending on whether and how we do or do not talk about them.
Even in research settings, language and communication can play a large part in shaping social patterns, including stereotypes and inequalities (e.g. through the maintenance of a generic masculine). For example, when presenting the results of scientific work, the unbalanced use of gender-sensitive language unfairly de-emphasises women and their achievements.
Therefore, we at FZU strive to use language in a gender-balanced way. We have put together a guide which explains the topic and gives practical examples to show how to do this in Czech language. For English language, please consult the following document - a toolkit put together by the European Institute for Gender Equality:
https://eige.europa.eu/sites/default/files/documents/20193925_mh0119609enn_pdf.pdf
For more inspiration on the topic, see the following video:
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Verify your understanding of the topic at this link.